Dr. Joseph Rich, OD

Dr. Joseph Rich, OD

Optometry  |  

Accepting new patients

Dr. Joseph D. Rich moved to Columbia shortly after completing his Doctorate at Sothern College of Optometry in Memphis, TN. Growing up and completing his undergraduate work in Biology, Chemistry, and Business Management at the University of Central Missouri in Warrensburg, MO, Dr. Rich considers himself a full-fledged Mizzou fan and actively enjoys going to as many games as possible. Dr. Rich enjoys patients of all ages, but specializes with pediatrics and contact lenses having extended training not only in the treatment and prevention of lazy eye, but in vision rehabilitation, therapy, and sports vision enhancement. Dr. Rich knows firsthand about the difficulties accompanying visual strain and excessive ocular allergies, and because of that he really takes pride in his ability to treat and manage those conditions. Dr. Rich is actively involved in the community with Rotary and other philanthropic organizations and has held many committee chair positions as well.

Family Focus Eyecare

3301 W Broadway Business Park Ct Ste E

Columbia, MO 65203
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Accepted insurance

  • Anthem Blue Cross Blue Shield
  • Blue Cross Blue Shield
  • Cigna
  • Coventry Health Care
  • Coventry Health Care of Missouri
  • First Health (Coventry Health Care)
  • HealthLink
  • Humana
  • Medico
  • UnitedHealthCare

Learn about Dr. Rich

Care Philosophy

Family Focus Eyecare’s doctors Dr. Joseph D. Rich & Dr. Lee Ann Barrett specialize in treating the entire family – from 6 months old to all ages of senior vision. While finding the correct glasses or contact lenses for your vision, style, and budget, we also hope to build a relationship with you, our patients. At Family Focus Eyecare, we don’t focus on a number or a quota – we focus on what is best for you and your family. Our comprehensive eye exams aim to both prevent and diagnose eye disease and conditions, while simultaneously enhancing vision, comfort, and convenience. Our goal is for all of our patients to have a lifetime of pristine vision that looks great and patients are proud to wear.

Family Focus Eyecare focuses on providing the best eye care services in the area by using tried and true techniques along with state-of-the art equipment and materials. What separates Family Focus Eyecare from our competitors is that we genuinely care about the health of our patients’ eyes– not meeting numbers or quotas for how many patients we can get through the door. We do not hesitate to spend extra time and effort with our patients to truly inspect and ease concerns for all aspects of ocular health and vision. 

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  • Optometry
  • Ophthalmic Pathology
  • Pediatric Optometry
  • Pediatrics

Board Certifications

Dr. Rich does not have any board certifications listed.



  • Allergy Drops
  • Allergy Treatment
  • Contact Lens Exams
  • Contact Lens Fitting Services
  • Eye Drops
  • Eye Examination
  • Eye Patch
  • Eye Procedure
  • Eyeglasses
  • Foreign Body Removal
  • Foreign Body Removal from Eye
  • Glaucoma Treatment
  • Soft Contact Lenses
  • Strabismus Examination
  • Vision Screening

Background Check

Malpractice Claims not available

Healthgrades does not collect malpractice information for Missouri.

0 Sanctions

No sanctions history found for the years that Healthgrades collects data.

0 Board Actions

No board actions found for the years that Healthgrades collects data.


  • University of Central Missouri
    Undergraduate School | Graduated 2008
  • Southern College of Optometry
    Medical School | Graduated 2012
  • East Tennesee St Univ VAMC Johnson City MC
    Internship Hospital | Completed 2012

Awards & Recognition

Awards & Honors

Dr. Rich has no awards or honors listed.

Media & Publications

Dr. Rich has no media or publications listed.

Languages Spoken

  • English

Memberships & Professional Affiliations

Dr. Rich does not have any memberships or affiliations listed. If you are Dr. Rich and would like to add memberships or affiliations, please update your profile.

Dr. Rich's Reviews

Likelihood of recommending Dr. Rich to family and friends
based on 31 total reviews (2 with comments)
Dr. Rich's Performance
  • Trustworthiness
  • Explains condition(s) well
  • Answers Questions
  • Time well spent
Office & Staff Performance
  • Scheduling
  • Office environment
  • Staff friendliness
  • Average wait time
    Under 10 minutes
Patient Comments (2)
in Jefferson City, MO |
Excellent Dr. I have been wearing glasses for 40 years. Best eye doctor yet. Strongly recommended
in Columbia, MO |
Very courteous and friendly doctor. Would highly recommend him and his practice.
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Now Accepting New Patients
This provider offers the following appointment availability:
Same Day
Next Day
Dr. Rich accepts 10 insurance carriers
  • Anthem Blue Cross Blue Shield
    Anthem Blue Cross Blue Shield HMO
    Blue Preferred Plus POS
  • Blue Cross Blue Shield
  • Cigna
    Cigna PPO
    Great West Healthcare-Cigna PPO
    Open Access Plus
  • Coventry Health Care
  • Coventry Health Care of Missouri
    Coventry Health Care of Missouri PPO
  • First Health (Coventry Health Care)
    First Health (Coventry Health Care) PPO
  • HealthLink
  • Humana
  • Medico
  • UnitedHealthCare
    United Healthcare

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