Healthgrades Consumer Insights: High Cholesterol
As part of our ongoing commitment to provide accurate and useful health information to consumers, the Healthgrades editorial team oversees a large content offering for those seeking to learn about a wide range of conditions, including high cholesterol. These content packages cover symptoms, causes, diagnosis, and treatment options, among other topics.
Through this content, the Healthgrades business intelligence team is able to learn about the consumers who read multiple pages within a topic, indicating an interest in that condition or procedure. These consumers may, in turn, represent a current or potential patient.
By aggregating online data about these consumers from many sources (in a way that does not track personally identifiable information), Healthgrades can share insights and observations about these audiences to help health systems build more relevant campaigns and make more meaningful connections with patients.
Facts for Physicians About People Who Browse High Cholesterol Content
Physicians and other healthcare professionals can also benefit from this information to gain a better understanding of the patients they treat. For cardiologists and other specialists who treat high cholesterol, here are some interesting insights Healthgrades has learned about consumers who browse high cholesterol content.
Compared to the general U.S. population, people who view high cholesterol content on Healthgrades are more likely to be:
- Contest and sweepstakes enthusiasts
- Demographically female, age 55 and over, retired, with a high school education
- From blue-collar families
- Game show watchers
- Interested in the performing arts, gardening, sports, collectibles, and arts and crafts
- Light spenders who buy on a budget
- Pet owners
- Purchasers of low-sodium and sugar-free products
- Reliant on doctors to guide their health decisions
- Resistant to trying new technology
It’s important to keep in mind that these observations are a snapshot of available data, and trends may change over time. However, by learning details like these about their patients (both current and potential), physicians can gain a fuller picture of the people they treat and the lives they lead beyond their diagnosed condition.