Healthgrades Consumer Insights: Hepatitis C
As part of our ongoing commitment to provide accurate and useful health information to consumers, the Healthgrades editorial team oversees a large content offering for those seeking to learn about a wide range of conditions, including hepatitis C. These content packages cover symptoms, causes, diagnosis, and treatment options, among other topics.
Through this content, the Healthgrades business intelligence team is able to learn about the consumers who read multiple pages within a topic, indicating an interest in that condition or procedure. These consumers may, in turn, represent a current or potential patient.
By aggregating online data about these consumers from many sources (in a way that does not track personally identifiable information), Healthgrades can share insights and observations about these audiences to help health systems build more relevant campaigns and make more meaningful connections with patients.
Facts for Physicians About People Who Browse Hepatitis C Content
Physicians and other healthcare professionals can also benefit from this information to gain a better understanding of the patients they treat. For hepatologists and other specialists who treat hep C, here are some interesting insights Healthgrades has learned about consumers who browse hepatitis C content.
Compared to the general U.S. population, people who view hepatitis C content on Healthgrades are more likely to be:
- Demographically male, age 55 and older, and retired
- Donors to political and charitable causes
- Fast food or quick service restaurant customers
- Heavy Netflix viewers, compared to other streaming services
- Interested in alternative medicine
- Interested in antiques and collectibles
- Interested in photography
- Pet owners
- Politically diverse
- Shoppers at major-brand home improvement stores
- Sports fanatics, with a special interest in sports statistics
- Users of investment, banking, and financial planning services
It’s important to keep in mind that these observations are a snapshot of available data, and trends may change over time. However, by learning details like these about their patients (both current and potential), physicians can gain a fuller picture of the people they treat and the lives they lead beyond their diagnosed condition.