Six Steps to Bring Innovation to Your Marketing Strategy

Bringing an innovate approach can be a difficult challenge throughout the healthcare industry. This can be especially complicated because of recent industry regulations like the Affordable Care Act. Additionally, consumerism is at an all-time high. This requires hospitals to employ a much different approach to the delivery of care.  

To bring an innovative approach to marketing in hospitals and health systems, Walter Isaacson, author of The Innovators: How a group of Hackers, Geniuses and Geeks Created the Digital Revolution (Simon & Schuster, 2015), learned from others to identify these key lessons: 

Innovation is a team sport. In this digital age, the business aspects are not limited to a single department. To accomplish innovation in digital business it’s important to work together as a team to include all facets of digital business will lead to success.

Collaboration doesn’t just happen among contemporaries. According to Issacson, “The best innovators were those who understood the trajectory of technological change and took the baton from innovators who preceded them.”

Combining an array of specialists generates the most productive teams. By enlisting specialists from multiple areas across the organization, collaboration and innovation are fostered. These subject matter experts know how to build and implement their piece most effectively and efficiently while also providing a new approach.

Physical proximity plays an important role. The importance of physical proximity is high in the creative process. This “social facilitation “effect acknowledges that the mere presence of other people engaged in the same task as we are can boost our motivation, which was one of the earliest findings in the field of social psychology.

Complimentary styles constitute the best leadership. Collaborations with a clear vision generate the most successful innovations.

Humans are social animals. Interaction is at the heart of innovation, the desire for it can energize cities and propel change.

Introducing marketing innovation to a health system can be daunting, but the industry can draw inspiration from other industries. By coupling data insights available with state-of-the-art technology solutions, it’s now more possible than ever to reach and inspire consumers along their healthcare journey.

To learn more about how to bring innovation into the ever-evolving healthcare industry, you can read Healthgrades’ latest whitepaper “Bring Innovation to Your Marketing Strategy”. 


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Posts By Heidi Schulte, MBA

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Heidi Schulte, MBA

Vice President, Solutions Consultant

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