Latest Stories

by: Scott Booker
Feb 14 2017

The Rest is History: Embracing Disruption to Make Healthcare Easier for Consumers and Providers

Recently, I was fortunate to speak with the Health Management Academy about my experience in strategic marketing at Blockbuster during the rise of Netflix, and why I believe the healthcare industry has immense opportunity to channel disruption in an effort to make healthcare simpler for consumers and providers.

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by: Andrea Pearson
Jan 19 2017

Moments that Matter Most in Healthcare Decision Making

Each year, more than one billion appointments are made with physicians, and more than one third of consumers consult Healthgrades in the process. The modern healthcare consumer is engaged and committed to making informed decisions about their health, and throughout their health journey, there are crucial moments that stand out, and have the biggest influence on their decisions. 

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by: Scott Booker
Jan 13 2017

Digital Innovation: Lessons Learned from the Hospitality Industry

Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.

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From Twitter

@hgscottbooker Mar 23
IBM's Watson will help diagnose heart disease when doctors may have missed the signs https://t.co/fK3ocHRfNp via @mashable
@hgscottbooker Mar 14
Looking forward to chatting w/ @christiandwyer tonight about all things product. Come to @healthgrades at 6 to join! https://t.co/09PqkFGjOa
@hgandreapearson Mar 08
Happy #internationalwomensday 👩🏽‍🔬👩🏾‍🏫👩‍⚖️👩🏼‍💻🕵🏽‍♀️👩🏻‍⚕️👷🏽‍♀️👩‍🔧👩🏽‍💼👩‍🎨👩🏽‍🚀👩🏻‍✈️ https://t.co/uCpgryjO0f
@hgscottbooker Mar 07
The wonder drug: A digital revolution in health care is speeding up https://t.co/3yZTSVcMqv via @TheEconomist

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