Hospital marketers operate in a complex environment—one that
requires constant innovation to better engage and build loyalty among
healthcare consumers. In order to keep pace with this change, there are a
number of requisite strategies to employ that will ensure success in 2017.
Healthgrades recently kicked off a new “Innovative
Perspectives” tweet chat series, designed to facilitate a discussion online with
healthcare consumers, hospitals and health systems- to share their unique perspectives
on industy trends.
The industry is in the midst of a seismic shift. Healthcare consumerism
has evolved the way patients seek health information and engage in their care.
And hospitals have adjusted their normal course of business to better engage
patients and build loyalty in a crowded care environment.
Driven by an
increase in consumerism and more ubiquitous access to information and data to
help consumers make more informed decisions, consumers research their care
options to improve health outcomes and their patient experience.