Scott Booker

Chief Executive Officer
Scott Booker is an accomplished executive with over 20 years’ experience in product, marketing and technology with a strong background in digital marketing and customer relationship management.

Prior to joining Healthgrades, Scott held leadership roles at e-commerce and consumer websites, including as president of the travel site Hotels.com, an Expedia Inc. company, and with social entrepreneurial retailer Stella & Dot, where he also served as president, overseeing the strategy and day-to-day operations of the business. Scott has also worked at Citigroup and Accenture, where he built CRM solutions for hotels and casinos.

Scott holds an MBA in marketing and finance from Southern Methodist University Cox School of Business and received his undergraduate degree from Christian Brothers University.  He is married with two sons. 

Posts from Scott Booker

by: Scott Booker
Apr 04 2017

Building Patient Loyalty, One Word at a Time

In our industry, the relationship between providers and patients is foundational to high quality care. With rapidly shifting expectations from consumers and the deluge of messages around each and every corner, every healthcare executive, every marketer and every clinician must be thoughtful about the words they are using.

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by: Scott Booker
Feb 14 2017

The Rest is History: Embracing Disruption to Make Healthcare Easier for Consumers and Providers

Recently, I was fortunate to speak with the Health Management Academy about my experience in strategic marketing at Blockbuster during the rise of Netflix, and why I believe the healthcare industry has immense opportunity to channel disruption in an effort to make healthcare simpler for consumers and providers.

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by: Scott Booker
Jan 13 2017

Digital Innovation: Lessons Learned from the Hospitality Industry

Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.

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by: Scott Booker
Dec 12 2016

Healthgrades Relaunches Blog with New, Insightful Content

The industry is in the midst of a seismic shift. Healthcare consumerism has evolved the way patients seek health information and engage in their care. And hospitals have adjusted their normal course of business to better engage patients and build loyalty in a crowded care environment.

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by: Scott Booker
Dec 08 2016

High Quality Care and The Need for Transparency in Healthcare

Driven by an increase in consumerism and more ubiquitous access to information and data to help consumers make more informed decisions, consumers research their care options to improve health outcomes and their patient experience.

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From Twitter

@hgandreapearson Apr 25
Healthgrades debuts chat platform to link patients, doctors between visits https://t.co/HKiAsftJXC
@hgandreapearson Apr 20
"We need to connect with our patient's hopes, dreams, and fears." We couldn't agree more! @ZDoggMD #HealthShare17
@hgscottbooker Apr 20
.@zdoggmd rocks #HealthShare17 @Healthgrades #LetDoctorsBeDoctors https://t.co/FqmzoHIh7k https://t.co/f3uGGp3uaW
@hgscottbooker Apr 19
Move more. Eat well. Stress less. Love more. Words to live by! @DeanOrnishMD #HealthShare17 https://t.co/Fe7ZxHVy1U

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