Scott Booker

Chief Executive Officer
Scott Booker is an accomplished executive with over 20 years’ experience in product, marketing and technology with a strong background in digital marketing and customer relationship management.

Prior to joining Healthgrades, Scott held leadership roles at e-commerce and consumer websites, including as president of the travel site Hotels.com, an Expedia Inc. company, and with social entrepreneurial retailer Stella & Dot, where he also served as president, overseeing the strategy and day-to-day operations of the business. Scott has also worked at Citigroup and Accenture, where he built CRM solutions for hotels and casinos.

Scott holds an MBA in marketing and finance from Southern Methodist University Cox School of Business and received his undergraduate degree from Christian Brothers University.  He is married with two sons. 

Posts from Scott Booker

by: Scott Booker
Feb 14 2017

The Rest is History: Embracing Disruption to Make Healthcare Easier for Consumers and Providers

Recently, I was fortunate to speak with the Health Management Academy about my experience in strategic marketing at Blockbuster during the rise of Netflix, and why I believe the healthcare industry has immense opportunity to channel disruption in an effort to make healthcare simpler for consumers and providers.

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by: Scott Booker
Jan 13 2017

Digital Innovation: Lessons Learned from the Hospitality Industry

Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.

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by: Scott Booker
Dec 12 2016

Healthgrades Relaunches Blog with New, Insightful Content

The industry is in the midst of a seismic shift. Healthcare consumerism has evolved the way patients seek health information and engage in their care. And hospitals have adjusted their normal course of business to better engage patients and build loyalty in a crowded care environment.

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by: Scott Booker
Dec 08 2016

High Quality Care and The Need for Transparency in Healthcare

Driven by an increase in consumerism and more ubiquitous access to information and data to help consumers make more informed decisions, consumers research their care options to improve health outcomes and their patient experience.

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From Twitter

@hgscottbooker Mar 23
IBM's Watson will help diagnose heart disease when doctors may have missed the signs https://t.co/fK3ocHRfNp via @mashable
@hgscottbooker Mar 14
Looking forward to chatting w/ @christiandwyer tonight about all things product. Come to @healthgrades at 6 to join! https://t.co/09PqkFGjOa
@hgandreapearson Mar 08
Happy #internationalwomensday 👩🏽‍🔬👩🏾‍🏫👩‍⚖️👩🏼‍💻🕵🏽‍♀️👩🏻‍⚕️👷🏽‍♀️👩‍🔧👩🏽‍💼👩‍🎨👩🏽‍🚀👩🏻‍✈️ https://t.co/uCpgryjO0f
@hgscottbooker Mar 07
The wonder drug: A digital revolution in health care is speeding up https://t.co/3yZTSVcMqv via @TheEconomist

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