Scott Booker

Chief Executive Officer
Scott Booker is an accomplished executive with over 20 years’ experience in product, marketing and technology with a strong background in digital marketing and customer relationship management.

Prior to joining Healthgrades, Scott held leadership roles at e-commerce and consumer websites, including as president of the travel site, an Expedia Inc. company, and with social entrepreneurial retailer Stella & Dot, where he also served as president, overseeing the strategy and day-to-day operations of the business. Scott has also worked at Citigroup and Accenture, where he built CRM solutions for hotels and casinos.

Scott holds an MBA in marketing and finance from Southern Methodist University Cox School of Business and received his undergraduate degree from Christian Brothers University.  He is married with two sons. 

Posts from Scott Booker

by: Scott Booker
May 16 2017

The Wazzups and Fist Bumps of Communicating with Patients

In this day and age, communicating with one another is really all about the fist bump. This is because now, we live, work and play in a casual environment, with technology at our fingertips that allows us to quickly connect with others in a very informal way. 

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by: Scott Booker
Apr 27 2017

Why Sugar Isn't Sweet for the Healthcare Industry

Chronic diseases are primarily brought on through the social determinants of health - where you live, who you hang out with, if you smoke, whether you exercise and what you eat. Meaning that the decisions we make day-to-day, about whether or not to smoke, about whether or not to exercise and whether or not we’re going to snack on a cookie or an orange are really important to managing our health over time. 

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by: Scott Booker
Apr 04 2017

Building Patient Loyalty, One Word at a Time

In our industry, the relationship between providers and patients is foundational to high quality care. With rapidly shifting expectations from consumers and the deluge of messages around each and every corner, every healthcare executive, every marketer and every clinician must be thoughtful about the words they are using.

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by: Scott Booker
Feb 14 2017

The Rest is History: Embracing Disruption to Make Healthcare Easier for Consumers and Providers

Recently, I was fortunate to speak with the Health Management Academy about my experience in strategic marketing at Blockbuster during the rise of Netflix, and why I believe the healthcare industry has immense opportunity to channel disruption in an effort to make healthcare simpler for consumers and providers.

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by: Scott Booker
Jan 13 2017

Digital Innovation: Lessons Learned from the Hospitality Industry

Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.

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From Twitter

@hgandreapearson Jun 27
Looking forward to it!
@hgandreapearson Jun 27
A devoted pediatric surgeon makes a case for care designed for children
@hgscottbooker Jun 27
Where artificial intelligence will pay off most in health care
@hgscottbooker Jun 26
Healthgrades CMO @HGAndreaPearson talks about physician online reputation management with @WSJ via @WSJ

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