Latest Stories

by: Scott Booker
Feb 14 2017

The Rest is History: Embracing Disruption to Make Healthcare Easier for Consumers and Providers

Recently, I was fortunate to speak with the Health Management Academy about my experience in strategic marketing at Blockbuster during the rise of Netflix, and why I believe the healthcare industry has immense opportunity to channel disruption in an effort to make healthcare simpler for consumers and providers.

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by: Andrea Pearson
Jan 19 2017

Moments that Matter Most in Healthcare Decision Making

Each year, more than one billion appointments are made with physicians, and more than one third of consumers consult Healthgrades in the process. The modern healthcare consumer is engaged and committed to making informed decisions about their health, and throughout their health journey, there are crucial moments that stand out, and have the biggest influence on their decisions. 

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by: Scott Booker
Jan 13 2017

Digital Innovation: Lessons Learned from the Hospitality Industry

Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.

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by: Chris Catallo
Jan 06 2017

Healthgrades Compiles 2017 Industry Insider List for Hospital Marketers

Hospital marketers operate in a complex environment—one that requires constant innovation to better engage and build loyalty among healthcare consumers. In order to keep pace with this change, there are a number of requisite strategies to employ that will ensure success in 2017.

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by: Andrea Pearson
Dec 21 2016

Happy Holidays from Healthgrades

We hope your 2016 was the best it could be. We wanted to take a moment to send you warm wishes from everyone at Healthgrades.

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From Twitter

@hgscottbooker Feb 15
My latest post on embracing disruption to make healthcare easier is live on the @Healthgrades blog: https://t.co/2x2FXyzDT6
@hgandreapearson Feb 15
Literally meeting the consumers where they are. Love this! https://t.co/L7kZzFxvsL via @MobiHealthNews
@hgscottbooker Feb 15
Great points! This is applicable here in the US as well. https://t.co/LZGRWURV27
@hgandreapearson Feb 14
Her Near-death Experience Opened Physician's Eyes to Empathy https://t.co/0FtfrukhuO

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