In this day and age, communicating with one
another is really all about the fist bump. This is because now, we live, work
and play in a casual environment, with technology at our fingertips that allows
us to quickly connect with others in a very informal way.
Hospital marketers are truly at the center of some interesting factors that are converging. It’s very apparent that there is a shift in focus and resources within healthcare marketing departments to place the consumer at the center of the journey, meet them wherever they are seeking health information and to be responsive and available beyond typical business hours.
Chronic diseases are primarily
brought on through the social determinants of health -
where you live, who you hang out with, if you smoke, whether you exercise and
what you eat. Meaning that the decisions we make day-to-day, about whether
or not to smoke, about whether or not to exercise and whether or not we’re
going to snack on a cookie or an orange are really important to managing our
health over time.
We’ve heard for a long time: health care is continuous. From doctor’s visits and urgent care drop-ins to the choices you make – eating habits, wellness activities and more – all play into your health. And while your doctor should be involved in most of these activities, we know that most consumers visit their doctor fewer than three times a year.
A typical healthcare consumer visits their doctor’s office 2.7 times per year. But between these visits are the real moments that matter for managing a patient’s health over time. Hospitals and health systems are seeking ways to engage their patients outside the fifteen-minute appointment window.