Each year, more than one billion appointments are made with physicians, and more than one third of consumers consult Healthgrades in the process. The modern healthcare consumer is engaged and committed to making informed decisions about their health, and throughout their health journey, there are crucial moments that stand out, and have the biggest influence on their decisions.
Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.
Hospital marketers operate in a complex environment—one that
requires constant innovation to better engage and build loyalty among
healthcare consumers. In order to keep pace with this change, there are a
number of requisite strategies to employ that will ensure success in 2017.