Healthcare consumerism is here to stay. Fueled by increased financial responsibility, online accessibility and consumer resolve, consumerism has driven a significant transformation in the way hospitals engage, acquire and retain consumers. Now is the time for health systems to capitalize on this movement and learn from the successes of other industries that have already embraced this shift – such as travel, hospitality and finance.
Hospital marketers operate in a complex environment—one that
requires constant innovation to better engage and build loyalty among
healthcare consumers. In order to keep pace with this change, there are a
number of requisite strategies to employ that will ensure success in 2017.
Healthgrades recently kicked off a new “Innovative
Perspectives” tweet chat series, designed to facilitate a discussion online with
healthcare consumers, hospitals and health systems- to share their unique perspectives
on industy trends.
The industry is in the midst of a seismic shift. Healthcare consumerism
has evolved the way patients seek health information and engage in their care.
And hospitals have adjusted their normal course of business to better engage
patients and build loyalty in a crowded care environment.