We’ve heard for a long time: health care is continuous. From doctor’s visits and urgent care drop-ins to the choices you make – eating habits, wellness activities and more – all play into your health. And while your doctor should be involved in most of these activities, we know that most consumers visit their doctor fewer than three times a year.
A typical healthcare consumer visits their doctor’s office 2.7 times per year. But between these visits are the real moments that matter for managing a patient’s health over time. Hospitals and health systems are seeking ways to engage their patients outside the fifteen-minute appointment window.
Consumers have come to
expect conveniences, such as the ability to schedule appointments online, book
a reservation for a hotel instantly or catch a ride to work at the touch of a
button. This expectation has seeped into the healthcare industry.
In our industry, the relationship between providers and patients is foundational to high quality care. With rapidly shifting expectations from consumers and the deluge of messages around each and every corner, every healthcare executive, every marketer and every clinician must be thoughtful about the words they are using.
In our industry, the relationship between providers and patients is foundational to high quality care. Consumers cite the relationship they have with their doctor as crucially important, second only to the relationship they have with their spouse. Which is why today, National Doctor’s Day, is the perfect time to recognize physicians for their compassion, hard-work and ability to serve their patients and provide high quality care.