Leadership Team

Roger Holstein

Roger C. Holstein
Chief Executive Officer

Roger C. Holstein brings with him more than 35 years of experience developing transformative new businesses in healthcare, digital media, and telecommunications.

In addition to his responsibilities at Healthgrades, Roger is a Managing Director and co-head of the Healthcare group at Vestar Capital Partners.

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Roger serves on the Board of Directors of Healthgrades, as well as on the board of two other leading companies in the healthcare sector: Press Ganey Corporation and DynaVox Corporation, as Chairman of the Board.

Prior to Healthgrades, Roger served as CEO, President and Director of the WebMD Corporation from 1997-2005 and helped establish it as a leading source of healthcare information for consumers and physicians. Before that, Roger was a member of the Office of the President at Medco Health, where he helped create the business of prescription benefit management from 1991-1996.

Roger got his start in healthcare in 1988 as CEO of Consumer Health Services, which pioneered physician referral and information services.

From 1976-1988 he served as a senior executive at MCI Telecommunications, Warner Amex Cable Communications and Grey Advertising. Roger began his management career with the Spirits of St. Louis Basketball team in the American Basketball Association.

Roger holds a BA, with distinction, from Swarthmore College.

John Hallick

John Hallick
Senior Executive Vice President

John Hallick founded and built CPM from the ground-up, and is responsible for its successful pathway into health care. CPM was acquired by Healthgrades in November 2011, whereby the organization’s name changed to ‘CPM Healthgrades’.

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With over 20-years of data building and data management experience, John has been a pioneer in the industry, carving out the definition and industry standard for health care CRM. He attended Bradley University in Peoria, Illinois, where he has taught and served on the advisory board. John is a member of several professional associations including the American Marketing Association (AMA) and the Society for Healthcare Strategy and Market Development (SHSMD), and is leader of the AMA’s Healthcare Marketing Shared Interest Groups. John is also a recognized speaker on CRM strategies for the healthcare marketing industry.

Kurt Blasena

Kurt Blasena
President and Chief Revenue Officer, CPM Healthgrades

Kurt Blasena is President and Chief Revenue Officer of CPM Healthgrades, the hospital division of Healthgrades. Kurt leads all sales, sales operations, account management, client development, national accounts and business development operations for CPM Healthgrades.

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Kurt joined Healthgrades with nearly two decades of sales leadership experience in healthcare products, services and technologies. Since 2000, he was Executive Vice President, Sales and Professional Services, at Global Healthcare Exchange (GHX), which delivers technology to help hospitals and their suppliers increase efficiency, lower costs and, ultimately, provide better patient care. GHX is a joint venture whose owners include five of the world’s largest medical product manufacturers -- Johnson & Johnson, GE Healthcare, Baxter International Inc., Abbott Laboratories and Medtronic, Inc. -- as well as 15 other organizations, manufacturers, distributors, hospitals and group purchasing organizations. Previously, Kurt held strategic sales roles with industry leaders including Johnson & Johnson and Boston Scientific. Kurt graduated from the University of Wisconsin - Eau Claire with a Bachelors Degree in Marketing and a minor in Economics.

Brad Graner

Brad Graner
President and Co-founder, inHealth, a Division of Healthgrades

Brad Graner co-founded inHealth and currently serves as President of inHealth, a Division of Healthgrades. In this role, Brad leads the inHealth team in transforming how patients and physicians dialogue.

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From 1999 to 2007, Brad was Senior Vice President, Strategic Development at WebMD. He played an integral role in turning around the company, defining its business model, taking it public, and establishing it as a leading provider of health information to consumers and physicians. Brad led WebMD's national account and strategy organizations focused on bio-pharma, med device and consumer-packaged goods companies. While at WebMD, he helped grow WebMD’s online advertising sales from zero to more than $150 million by creating innovative product offerings and delivering industry leading value.

Prior to WebMD, Brad was a consultant with McKinsey and Company and an investment banker with Morgan Stanley. He graduated with an MBA from the Wharton School of the University of Pennsylvania, where he was a Palmer Scholar. He has a BA from the University of Georgia.

Judy Blackwell

Judy Blackwell
Executive Vice President and Chief Marketing Officer

Judy Blackwell joined Healthgrades as Chief Marketing Officer in 2011 and leads corporate strategic marketing as well as product marketing for the company with over 25 years’ experience as an innovator in the evolution of the digital market.

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Judy launched the first electronic store in America in 1983 for Avon Products and was subsequently one of the first 50 employees at Prodigy where she led the development of Prodigy’s first online product, and was responsible for all of the business-to-business products and marketing for this pioneering online company. Judy was also the Editor and Publisher of one of the first industry newsletters specializing in online marketing. In addition, she also owned and operated one of the first full-service digital marketing agencies in America in 1990.

In the health care space, Judy led the first large-scale deployment of a secure personal health information service with a personal health record (PersonalPath) working with Blue Cross Blue Shield of Michigan in 2000. Judy was also a significant innovator at WebMD, where is she credited with developing many of Medscape’s flagship educational and promotional products, site features and programming for physicians and health care professionals including Medscape’s highly successful social networking extension as well as a third generation portal site for 25+ physician specialties Judy also led product development and marketing for WebMD’s consumer sites including WebMD’s clinical products such as the Symptom Checker, Health Checks and Drug & Vitamin database and was responsible for the overall WebMD.com user experience as well as key cross network initiatives including inventory optimization and SEO.

Prior to joining Healthgrades, Judy was Executive Vice President and Chief Marketing Officer at Finelight, a strategic marketing communications agency in Indiana specializing in healthcare, where she was leading driver of digital strategy and advised clients on marketing and digital activities.

Judy holds a BA from Duke University, where she graduated Cum Laude with a double major in Economics and French. She received her Master’s degree in International Management from the American Graduate School of International Management.

Erick Hallick

Erick J. Hallick
Executive Vice President, Business Operations & Data Management, CPM Healthgrades

One of Erick J. Hallick’s most significant accomplishments was the development of CPM’s health care data model, which is the foundation for the company’s acclaimed CRM solution.

He attended Harvey Mudd College in Claremont, California where he received a B.S with majors in both computer science and economics. Erick also has taken management courses at the University of Wisconsin as well as through the Dale Carnegie and Miller Heimen programs. He is an avid participant and board member of the Juvenile Diabetes Research Foundation.

James Hallick

James Hallick
Executive Vice President, Research & Product Development, CPM Healthgrades

As a mathematician and strategist, one of James Hallick’s key contributions to CPM include the development of CPM's segmentation systems.

He is a national speaker and has been published in several publications. James earned his B.S. in computer science and engineering from the Massachusetts Institute of Technology in Cambridge, Massachusetts.

M. John Neal

M. John Neal
Executive Vice President, Corporate Strategy and Development

John Neal focuses on corporate strategy and development for CPM Healthgrades. John, an Internet innovator, is responsible for identifying and developing strategic opportunities for the company including partnerships and new products.

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From 2003 to 2007, John oversaw Healthgrades consumer Internet efforts including product development, business development, and business strategy.

Prior to joining Healthgrades, John was responsible for ServiceMagic, Inc.'s online and strategic business development initiatives. He co-founded and served as Vice President of Business Development and Acquisitions for Specialty Care Network (the predecessor to Health Grades, Inc.), an orthopedic practice management company. Prior to joining Specialty Care Network, John worked as an investment banker with Morgan Keegan & Company, Inc.

John received a Bachelor of Science in Finance and a Masters of Business Administration in Economics and Finance from the University of Tennessee at Knoxville.

Andrea Pearson

Andrea Pearson
Executive Vice President, Internet Product Strategy and Operations

Andrea Pearson directs Healthgrade’s consumer product strategy, as well as its website and mobile operations, including traffic acquisition, product development, user experience, editorial content development, publishing and analytics. She joined Healthgrades in December 2008.

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Prior to Healthgrades, Andrea was Vice President and General Manager of MapQuest.com. Under her direction as the chief strategist, monthly unique visitors to the site grew from 30 to 55 million and user satisfaction reached an 11-year high. She joined MapQuest in 2002 as Senior Product Manager and was responsible for developing site features and user experience, managing to key performance metrics. Andrea was also responsible for developing and optimizing paid search and display advertising, exponentially growing the brand’s annual revenue.

Before MapQuest.com, Andrea spent ten years in key marketing/public relations positions, including DriveOff.com, where she directed online marketing and distribution programs for the web’s first 100% online car buying experience. She led the integration of the company into Microsoft's CarPoint when the companies merged. During her tenure with MSN CarPoint, Andrea served on the executive team and directed all private label licensing and affinity marketing partnerships, which resulted in a 10-fold improvement in conversion rates and lower marketing costs.

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