Increase Marketing Effectiveness: Reach Patients Who Are About to See a Doctor

Patients who visit HealthGrades are unlike any other audience online or offline – they are highly engaged consumers with a medical need and are searching for the best doctor or hospital for their condition. In fact, 79% of HealthGrades' visitors report that they are planning to see a doctor within 30 days.

In addition to reaching patients at the point of a medical decision, demographics for HealthGrades' patients are ideal for pharmaceutical and medical device brands that want to grow market share:

• Affluent – 79% are from middle-class or affluent households, earning at least $40,000 per year (in fact, 44% earn $80,000 or more!)
• Insured – 97% of HealthGrades patients are insured (84% commercial, 13% Medicare/Medicaid)
• Educated – 84% are college-educated
• Women – 71% of HealthGrades' visitors are females who typically influence family and friends' healthcare decisions

New From HealthGrades: Exclusive Partnerships
The HealthGrades Focal Point™ program allows marketers to reach targeted patient populations through exclusive sponsorship packages, which give your brand access to chosen patients while locking competitors out. Additionally, with the help of our advanced reporting, we can measure the effectiveness of the program down to the individual doctor-level – determining a clear ROI for your investment as well as message effectiveness.

HealthGrades Focal Point™ Partnerships: Limited Opportunities
Because of their exclusive nature, there are a limited number of HealthGrades Focal Point™ partnerships available. Inquire with us today to find out if your target patient population can be reached through a HealthGrades Focal Point™ partnership and we'll send you additional, third-party validated information on HealthGrades patients from Nielsen @Plan.

HealthGrades Focal Point™ is a sponsorship and advertising program. HealthGrades does not provide information on individuals to its advertisers.