Share your national distinction with local patients
With more health information at their fingertips than ever before, consumers are increasingly aware of disparities in care and have come to rely on objective, comprehensive information when selecting a doctor or hospital. In turn, and hospitals are under increasing pressure to improve quality and financial performance. HealthGrades’ quality achievements emphasize the quality your hospital staff has already worked hard to achieve and positions your facility as a leader in delivering exceptional care.
There are several ways you can use your HealthGrades’ quality achievement messaging to drive meaningful association of quality with your facility:
Promote your hospital’s reputation for quality in external communications efforts, from public relations efforts to marketing campaigns.
Use your prestigious national distinction in internal communications to improve staff engagement and recruit top talent. HealthGrades quality awards serve as a strong validation of the quality your staff has already worked toward. Attract the best physicians who want to work for an employer who prioritizes patient satisfaction and safety measures.
HealthGrades Quality Achievements Help Your Hospital:
Benefit from a Credible Third-Party Endorsement
With objective analysis on all 5,000 national hospitals using the most current three years of data obtained directly from the Centers for Medicare Services, hospitals cannot opt in or out of being assessed. This data is then risk-adjusted to account for hospital-specific patient acuity using comorbid conditions, age and gender.
This independent, data-driven analysis enables consumers to choose the best hospitals for their care, and positions the best-performing hospitals as nationally recognized leaders in quality.
Influence Patient Choice, Increase Admissions
Health care consumers are increasingly aware of disparities in care among hospitals in their community, and differentiate hospitals based on quality. In fact, 94% of HealthGrades visitors indicated that they would drive further or reschedule an existing appointment to go to a more highly performing hospital if given a choice.* By promoting your HealthGrades quality achievements, you can influence consumer choice, attract more patients and build brand loyalty by communicating your quality to prospective patients.
Deliver the Right Message for Your Market
A HealthGrades Quality Achievement is a clear, simple, easy way for consumers to understand clinical outcomes and hospital success. We have the most comprehensive analysis of hospital quality to help you differentiate your hospital:
Execute Seamless Campaigns
You’re not just investing in a nationally recognized award; we give you access to some of the most practiced health care marketing professionals to help execute your communication and public relations efforts successfully and effectively.
Build Your Brand
HealthGrades has been the leader in the quality performance industry since pioneering objective, third-party measures in 1998. Our clinical evaluations are frequently cited as key attributes patients use to select a physician.
We work collaboratively with each client to leverage clinical quality achievements to create and sustain distinctive competitive advantages.
Learn More about Your Distinctions.
Discover how to put your quality achievements to work for you; contact us to learn more about our HealthGrades quality awards and achievements.
*HealthGrades.com Visitor Survey, January 2011 n=14,705
