Choosing a hospital for even for a simple, routine procedure can be a life or death decision, and the key element that determines a patient’s outcome for any given procedure or diagnosis is a hospital’s adherence to quality measures.
The internet has bolstered choice and allowed patients, as consumers, to make informed decisions under the common understanding that quality care varies from hospital to hospital. Each month, 11 million unique visitors** come to HealthGrades.com. In conjunction with the annual report, HealthGrades evaluated characteristics of patients coming to the site.
Findings from this first-ever HealthGrades analysis confirmed what other studies have already shown: patients are concerned about the quality of care in their community (as many as 80% of HealthGrades.com visitors), and 42% believe that their chances of having an unexpected death or complication is higher for some of their local hospitals than for others.
These empowered and participatory patients that make up HealthGrades’ search traffic were also aggregated into a per capita reading of markets with the most unique visitors to determine the Top 50 Cities for Patient Web Use.
How are patients searching for health information in your hospital’s market? View HealthGrades Hospital Quality Market Summaries, which highlights the overall quality of care for nearly 200 markets across the U.S.
Through their access to quality information, today’s healthcare consumer is more empowered than ever before. The ability to choose where they receive their care helps patients to be more active in their own health and the health of their loved ones, and gives hospitals the opportunity to further connect with patients through a continued focus on quality.
*Pew Internet and American Life Project, February 2011
** Omniture, August 2011