Kerry R. Hicks has served as Chairman and Chief Executive Officer of Health Grades, Inc. since 1999, working to re-orient the healthcare industry and consumers to make more decisions based on quality.

In the news media and at conferences, Mr. Hicks is one of the industry's leading - and most fearless - spokespeople on physician quality, hospital quality, and the tidal wave of consumerism that is now changing the way America is delivering healthcare.

For HealthGrades, Mr. Hicks is responsible for setting the strategic direction and overseeing all areas of the company. Mr. Hicks' leadership has turned HealthGrades into the leading destination for consumers seeking information on doctors, hospitals and nursing homes. Five million people each month visit HealthGrades.com, many of the nation's leading corporations and health plans provide HealthGrades' information to their employees, and more than 400 hospitals are advised by HealthGrades on maintaining or raising their quality of care.

Mr. Hicks built HealthGrades - now one of the largest public companies in Colorado - out of a predecessor company, Specialty Care Network, at which he served as President and Chief Executive Officer from 1995 to 1999. From 1985 to 1995 he served as Senior Vice President of LBA Healthcare Management (LBA).

Mr. Hicks received a Bachelor's in Business and a Master's in Information Systems from Colorado State University, where he also was the recipient of the 2001 College of Business Distinguished Alumni Award and was selected by the College of Business as the Spring 2001 Commencement speaker. In 2000, Mr. Hicks was named Ernst & Young Entrepreneur of the Year in the e-business category for the Rocky Mountain Region. Mr. Hicks has contributed expert content to numerous business publications, and is routinely quoted in the news media, including The New York Times, NBC Nightly News, The Wall Street Journal, CNBC, NBC's Today Show, Forbes, and Business Week.

Dave Hicks has been the driving force behind information technology and infrastructure development at HealthGrades, the leading independent healthcare ratings company, which runs one of the Internet's most-visited healthcare Web sites. He has served in this capacity from its start-up in 1996, and is one of the original founders of the company.

As Executive Vice President, Mr. Hicks has strategic and operational responsibilities for HealthGrades' Information Technology, E-Commerce, Product Development and Internet Partnership groups. His contributions have been key to the growth and development capacity of HealthGrades.

Mr. Hicks's past experience includes serving as Manager of Information Technology for the Association of Operating Room Nurses, from 1994 to 1996, where he was responsible for all information technology development; Manager of Financial Systems for Coors Brewing Company, from 1992 to 1994, where he was responsible for all technology within the Internal Financial Systems Department; and Manager of Internal Systems for Martin Marietta Data Systems, from 1982 to 1992, where he was responsible for developing proprietary billing systems and centralized data exchange and data warehousing.

Mr. Hicks received a BS degree in Management Information Systems from Colorado State University.

Dr. Collier has been an integral member of the HealthGrades leadership team for the last seven years. Her experience as Quality Improvement Consultant, VP & SVP of Medical Affairs, and current role as Executive Vice President and Chief Medical Officer has allowed her the opportunity to educate the public, providers, payers, employers and consumers on the important impact of consumerism and healthcare ratings, public profiling, transparency and accountability, and quality improvement and patient safety. As a nationally recognized speaker, Dr. Collier has spoken to many audiences including the Harvard Quality Colloquium, World Health Care Congress, CMS National Customer Service conference, the American College of Healthcare Executives, American Hospital Association, and the National Association for Healthcare Quality. She also has personally consulted with over 100 hospital organizations throughout the country developing quality improvement initiatives that have improved their clinical process, outcomes, medical staff relations, public profiling positions, competitive positioning, and quality of care while continuing to practice part-time as a hospitalist in Denver.

Dr. Collier developed several new outcomes measurements for HealthGrades that are used by payers, business groups, insurers and consumers, and that provide more useful information to make informed choices about where to seek healthcare. Dr. Collier has authored several studies at HealthGrades, including First Time Preplanned and "Patient Choice" Cesarean Section Rates in the United States, HealthGrades Hospital Quality in America Study, and Patient Safety in American Hospitals, that have received significant public attention - including the Wall Street Journal, Newsweek, CNN, Time, Modern Healthcare and many others. In addition, she is the author of HealthGrades Guide to America's Hospitals and Doctors: Hospital Quality Ratings, Top Doctors, Expert Guides to Getting the Best Care. She was named to America's Top Physicians 2004-2005 by Consumers' Research Council of America.

Prior to joining HealthGrades, Dr. Collier served as an Assistant Professor of Medicine at the University of Oklahoma-Tulsa in the Department of Internal Medicine. Dr. Collier holds a BS in Medical Technology from the University of Delaware. She is a graduate of UMDNJ-Robert Wood Johnson Medical School, where she received her MD and is a member of Alpha Omega Alpha Honor Medical Society. She completed her internal medicine residency training at the University of Colorado Health Sciences Center in Denver, Colorado. After finishing residency, Dr. Collier obtained an MBA from the University of Colorado.

Wes Crews joined HealthGrades in April 2009 as Chief Operating Officer. Mr. Crews guides the planning and execution of the Company's operational policies, objectives and initiatives to ensure that each business unit achieves its growth and profitability goals. To meet the organization's goals, Mr. Crews leads the development, communication and implementation of growth strategies and processes, working closely with HealthGrades' leadership team.

Mr. Crews brings more than 20 years of online services and publishing experience to HealthGrades. He has served as CEO at three Internet information and software companies and held key operational leadership roles in a variety of publishing and online information businesses. His most recent position was as an executive vice president and general manager at onTargetjobs, a leading provider of online recruitment advertising Web sites with nearly 500 niche job boards in biotechnological, pharmaceutical, medical device, hospitality, nursing, physician, allied health, financial and local markets. Mr. Crews previously served as Chief Operating Officer at the Gale Group, a subsidiary of media conglomerate The Thomson Corporation, with responsibility for developing strategic plans and new business initiatives, and managing operational implementation to achieve growth strategies.

Mr. Crews also held senior management positions at leading information services companies, including CEO, BioSpace; CEO, Infotrieve; executive vice president of Information Access Company; senior vice president and general manager of Hogan Information Services (First Data Corporation); and vice president of corporate development at DataTimes.

Mr. Crews received a Bachelor of Business Administration with an emphasis on finance from the University of Oklahoma.

Allen Dodge has served as Executive Vice President-CFO of HealthGrades since July 2006. Mr. Dodge oversees the development, management and reporting of the financial plan that links HealthGrades' strategic mission and vision to measurable financial goals. Mr. Dodge's responsibilities include all aspects of finance, accounting, investor relations and human resource functions.

During his years at HealthGrades, Mr. Dodge was Senior Vice President of Finance (since May 2001), Vice President of Finance and Controller (March 2000 - May 2001) and Corporate Controller (September 1997 - May 2000).

Mr. Dodge has over 16 years of experience in accounting; his background includes various positions with Coopers & Lybrand, LLP in Los Angeles, California and Ernst & Young, LLP in Denver, Colorado. A graduate of U.C. Santa Barbara, Mr. Dodge is also a Certified Public Accountant.

Andrea Pearson directs Internet strategy and operations for HealthGrades, the leading independent healthcare ratings company, which runs one of the Internet's most-visited healthcare Web sites. Ms. Pearson joined HealthGrades in December 2008 with a wealth of Internet strategy experience. She drives consumer and advertising Web business strategy and operations, as well as strategic content partnerships.

Prior to HealthGrades, Ms. Pearson served as Executive Vice President of Kaango, an online classifieds platform serving more than 200 newspapers and broadcast stations. In this role, Ms. Pearson was responsible for product development, client services, business development, finance and business planning.

Prior to Kaango, Ms. Pearson was Vice President and General Manager of MapQuest.com. Under her direction as the chief strategist, monthly unique visitors to the site grew from 30 to 55 million and user satisfaction reached an 11-year high. She joined MapQuest in 2002 as senior product manager and was responsible for developing site features, managing metrics, research, marketing and user interface. Ms. Pearson was also responsible for developing and optimizing revenue from paid search and display advertising.

Before MapQuest.com, Ms. Pearson spent ten years in key marketing/public relations positions, including DriveOff.com, where she developed and directed an auto dealer marketing program, which generated 3,500 memberships across 20 U.S. markets in just six months. She led the integration of the company into Microsoft's CarPoint when the companies merged. During her tenure with MSN CarPoint, Ms. Pearson served on the executive team and directed all private label licensing and affinity marketing partnerships, which resulted in a 10-fold improvement in conversion rates and lower marketing costs.

Tod Baker serves as Senior Vice President for HealthGrades and directs its hospital advisory services. Mr. Baker's team of consultants works closely with hundreds of hospitals nationwide providing business-development strategies that increase profitability margins, boost patient volumes, and communicate clinical excellence.

Mr. Baker also leads the company's efforts to help hospitals effectively leverage the Internet in order to enhance their brand online and attract and retain patients. Mr. Baker recently served as HealthGrades' Senior Vice President of HealthGrades Connecting Point™, a program that provides hospitals and systems with online solutions to increase revenue through new patient referrals.

In Mr. Baker's seven years with the company, he has created the nation's premier business-development and hospital-quality consulting programs. Through his hospital-quality efforts, clients receive physician-led, data-driven consulting assessment and implementation services that are based on clinical outcomes and best practices. HealthGrades' hospital consulting business has grown dramatically, from 40 client hospitals to more than 375 today.

Mr. Baker's background includes more than 13 years of experience in hospital consulting, and he has personally worked with more than 150 hospitals and hundreds of physicians throughout the United States. Prior to joining HealthGrades, Mr. Baker served as Assistant Vice President at GE Medical Systems, developing solutions for pulmonary, cardiology and vascular service line consulting programs.

A Colorado native, Mr. Baker graduated from the University of Colorado at Boulder with a B.S. in Business Administration.

Mark Bartling has served as HealthGrades' Senior Vice President of Information Technology since November 2005. His team is charged with the Information Systems development and delivery of new and existing products and data.

Prior to joining HealthGrades, Mr. Bartling has held multiple leadership positions with Martin Marietta, Boston Chicken, Oppenheimer Funds and EchoStar. He has an extensive Information Technology background with over 25 years experience in the field.

Mr. Bartling received his B.S. in Business Administration from Regis University.

Carolyn Inhoffer Montes leads HealthGrades' Professional Services sales team and generates new sales opportunities within the hospital channel across the U.S. Ms. Inhoffer Montes' experience in sales, relationship management, marketing, and industry know-how makes her an essential part of the HealthGrades team.

Prior to HealthGrades, Ms. Inhoffer Montes led, managed and collaborated with her team of Account Executives at Press Ganey as their nationwide Division Director for the Acute Services Division for eight years. Ms. Inhoffer Montes successfully met the strategic needs of hospital and health system clients in order to improve the future of healthcare. In the four years previous, Ms. Inhoffer Montes managed and maintained a six-state territory working directly with hospital and health systems' CEOs and senior leadership teams to effectively help improve patient experience quality metrics.

Raised in Lehighton, PA, Ms. Inhoffer Montes graduated from Penn State University and holds a Bachelor's in Marketing with an emphasis in International Business. She also attended the University of Cologne, Germany. Prior to healthcare, Ms. Inhoffer Montes has had experience in retail management, sports marketing, promotion and event management, product launch and non-profit organizational management.

John Neal directs the business development and acquisition efforts for HealthGrades, the leading healthcare ratings company. With extensive investment banking and Internet expertise, Mr. Neal is responsible for identifying and developing strategic opportunities for the Company including partnerships, Web site expansion and new products.

From 2003 to 2007, Mr. Neal oversaw HealthGrades' consumer Internet initiative including product development, business development, and business strategy.

Prior to joining HealthGrades, Mr. Neal was responsible for ServiceMagic, Inc.'s online and strategic business development initiatives. He co-founded and served as Vice President of Business Development and Acquisitions for Specialty Care Network (the predecessor to Health Grades, Inc.), an orthopedic practice management company, from 1995 through 1998. Prior to joining Specialty Care Network, Mr. Neal worked as an investment banker with Morgan Keegan & Company, Inc.

Mr. Neal received a Bachelor of Science in Finance and a Masters of Business Administration in Economics and Finance from the University of Tennessee at Knoxville.

Suzanne Polizzi joined HealthGrades as Senior Vice President, Internet Advertising - Life Sciences in November 2009. Ms. Polizzi leads HealthGrades' growth strategy and sales effort for the Life Sciences market, a key area of expansion for the company. She provides strategic guidance for marketing and product development in this segment.

Ms. Polizzi is a seasoned professional in the life sciences arena, having served for the past 11 years with MediZine, LLC, a consumer health education media company with online and print products for health marketers. Ms. Polizzi served as Vice President and General Manager for six years and Chief Revenue Officer for the most recent five years. She has directly served the market in sales, new program development, online lead generation, and ROI measurement for print and digital marketing programs. Ms. Polizzi is experienced in managing business development, consulting, sales, operations, and financial planning and analysis.

Prior to MediZine, Ms. Polizzi spent four years at the Reader's Digest Association as the Business Manager for Reader's Digest and American Health for Women.

Ms. Polizzi received a BA in Accounting and Economics from Queens College in Flushing, NY, and a Masters of Business Administration/Finance from St. John's University Graduate School of Business Administration in Jamaica, NY.

Michael Shanks has served as Senior Vice President of HealthGrades since January 2007. Mr. Shanks is responsible for a variety of functional areas including corporate contracting, risk management, certain accounting functions and all tax related matters.

During his years at HealthGrades, Mr. Shanks was Senior Vice President (since January 2007), Vice President of Finance (May 2001 - December 2006), and Director of Tax (March 1997 - April 2001).

Mr. Shanks has over 20 years of experience in accounting and finance. His background includes 10 years with Ernst & Young, LLP in Denver where he served as a Senior Manager in the firm's tax consulting practice. Mr. Shanks received a Bachelor's in Business from Colorado State University and a Master's in Taxation from the University of Denver. He is also a Certified Public Accountant.

Scott Shapiro directs the communications, marketing and branding efforts for HealthGrades, the leading healthcare ratings company. Mr. Shapiro has honed the public positioning of the company and communicated the value of HealthGrades' healthcare-quality information to employers, health plans, hospitals, physicians and millions of consumers through the news media and other venues.

Mr. Shapiro joined HealthGrades in 2005 after serving as a consultant to the company for three years. Prior to joining HealthGrades, Mr. Shapiro managed the New York office of Fenton Communications, the largest public-interest communications firm in the country. At Fenton he created large-scale communications programs for the American Lung Association, HealthGrades and other clients, and helped to write a series of speeches with a former Vice President.

Mr. Shapiro joined Fenton after developing and implementing public relations strategies for Bristol-Myers Squibb, LifeMasters Supported SelfCare and others for the New York public relations firm Bratskeir & Company, which had acquired Mr. Shapiro's firm, Schneider|Shapiro Strategic Communications. As Schneider|Shapiro's president for five years, Mr. Shapiro led teams that: launched cable television's The Health Network; drove viewership for Discovery Health, PBS and The Learning Channel; revitalized American icon Welcome Wagon; made hospital quality a consumer issue for Solucient; and focused attention on environmental and energy issues for Columbia University, Evolution Markets and Cendant Corporation.

During a sabbatical from Schneider|Shapiro in 1998, Mr. Shapiro served as the communications director for a hotly contested Congressional campaign that wrestled with healthcare, gun control and other domestic policy issues. Mr. Shapiro began his career with the Governor of New York State, serving in several positions before eventually directing a division of the Governor's New York City press office. Shapiro lives in New York City and is a graduate of New York University.

Kerry R. Hicks has served as Chairman and Chief Executive Officer of Health Grades, Inc. since 1999, working to re-orient the healthcare industry and consumers to make more decisions based on quality.

In the news media and at conferences, Mr. Hicks is one of the industry's leading - and most fearless - spokespeople on physician quality, hospital quality, and the tidal wave of consumerism that is now changing the way America is delivering healthcare.

For HealthGrades, Mr. Hicks is responsible for setting the strategic direction and overseeing all areas of the company. Mr. Hicks' leadership has turned HealthGrades into the leading destination for consumers seeking information on doctors, hospitals and nursing homes. Five million people each month visit HealthGrades.com, many of the nation's leading corporations and health plans provide HealthGrades' information to their employees, and more than 400 hospitals are advised by HealthGrades on maintaining or raising their quality of care.

Mr. Hicks built HealthGrades - now one of the largest public companies in Colorado - out of a predecessor company, Specialty Care Network, at which he served as President and Chief Executive Officer from 1995 to 1999. From 1985 to 1995 he served as Senior Vice President of LBA Healthcare Management (LBA).

Mr. Hicks received a Bachelor's in Business and a Master's in Information Systems from Colorado State University, where he also was the recipient of the 2001 College of Business Distinguished Alumni Award and was selected by the College of Business as the Spring 2001 Commencement speaker. In 2000, Mr. Hicks was named Ernst & Young Entrepreneur of the Year in the e-business category for the Rocky Mountain Region. Mr. Hicks has contributed expert content to numerous business publications, and is routinely quoted in the news media, including The New York Times, NBC Nightly News, The Wall Street Journal, CNBC, NBC's Today Show, Forbes, and Business Week.