Engaged, Affluent and Educated Healthcare Decision-Makers
The HealthGrades' audience is a healthcare marketer's dream:
- 71% are women
- 61% have a household income of $60,000 or greater (and 44% of those earn over $80,000)
- 84% are college educated
- 97% have healthcare insurance (83% commercially-insured and 13% Medicare/Medicaid)
Additionally, HealthGrades.com visitors demonstrate a high-level of engagement:
- 95% are actively searching for a doctor or hospital
- HealthGrades visitors are 3 times more likely to have purchased a prescription drug in the past 6 months than the general Internet population*
- HealthGrades visitors are nearly 4 times more likely to have purchased an OTC drug in the past 6 months than the general Internet population*
For more information on HealthGrades' products and services contact us at 1.800.940.4179 or fill out the form below.
Key Audience Demographics
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Nielsen @Plan Data, Summer 2008
