Pre-Visit Patients™: A Valuable Audience for Healthcare and Pharmaceutical Advertisers
Pre-Visit Patients™ are a newly defined segment of health consumers that exhibit a range of traits and behaviors that make them of high value to health-related advertisers. Defined as "online health consumers who have a scheduled physician appointment or who will see a doctor in the next 30 days," Pre-Visit Patients are at the point of a healthcare decision and will be presented with a new diagnosis, or begin a new course of treatment.
- 1.5 times more likely than eHealth Consumers* to request a brand name medication from their physician
- 1.7 times more likely than eHealth Consumers to discuss information they found online with their physician
- 1.7 times more likely than eHealth consumers to say they 'strongly agree' with the statement "Family members and friends often come to me when they have questions about health care information or treatment decisions."
For additional data analysis about Pre-Visit Patients, download a copy of the Pre-Visit Patient Fact Sheet (registration required).
HealthGrades Pre-Visit Patients™
More than 5 million patients visit HealthGrades.com every month to research doctors, hospitals, dentists and nursing homes - in fact, more individuals rely on HealthGrades to choose a healthcare provider than any other online resource. Eighty-two percent of these patients are seeking treatment and will see a doctor in the next 30 days, which is the ideal time for your brand to reach its target patient population.
While other healthcare Web sites and magazines attract general health consumers, who are generally browsing for information without intent to seek professional care, HealthGrades visitors are actively searching for a healthcare provider and are one step away from a doctor appointment.
Precisely Target Your Patient Population
HealthGrades offers over 160 medical specialty groupings allowing you to reach healthcare seekers by practitioner specialty as well as geographic location. Additionally, the HealthGrades network offers content on over 18,000 diseases and conditions, with opportunities to sponsor content as well as interact with patients via custom marketing packages. Please contact us for more information about custom package options.
Advertising Programs That Generate Results
HealthGrades offers a limited number of exclusive advertising partnerships that not only allow you to reach a unique patient population, but also give you the opportunity to interact with patients through email and surveys.
HealthGrades can also help you track the impact of your brand's message to increase market share. Use the form at the right to contact us and get more information on HealthGrades' unique programs.
HealthGrades' Audience: Engaged, Affluent, Educated
Get detailed information about HealthGrades' uniquely engaged Pre-Visit Patient audience.
For more information on HealthGrades' products and services contact us at 1.800.940.4179 or fill out the form below.
